Level13 Agency

About

LEVEL13 AGENCY

Get to know us and our history

The world of NIL in college athletics is full of opportunity and possibilities. For fans, it’s the most exciting, uniting, and emotional connection you can make. For brands, it is all of that and more! NIL is new, foreign, and can be confusing for the brand as well as the college athlete.

THAT’S WHERE LEVEL 13 STEPS IN:

Level 13 Agency was formed out of necessity and compatibility on July 1st, 2021 when legislation passed NIL for college athletics. The founders knew not only the possibilities, but also the absolute need for NIL in the new world of college athletics. Understanding the connection between marketing, fundraising, and talent management is what takes our agency to the next level!

Kirk Noles

Owner/CEO

Kirk is the Owner of EMW Digital, THRICE COLD Threads, and now Level 13 Agency. Being a serial entrepreneur with an unhealthy addiction to collegiate athletics, the NIL movement was the perfect marriage between Kirk’s marketing background and sports marketing at the collegiate level.

Kirk has been in the marketing world for a decade working with the highest level clients from NY to San Francisco. Working in the branding space across all markets for the last 10 years is the perfect reference point for the personal branding of college athletes.

Marc McDougal

Owner/CEO

Marc McDougal is CEO and owner of McDougal Industries and has spent time in every part of the company and has managed the realty and construction divisions since their inception. Under his leadership, McDougal Realtors has listed or sold more than $5 billion in real estate. He has been very involved in public service, serving on numerous boards and was Mayor of Lubbock from 2002 – 2006.

Marc has also spent the last 4 decades heavily involved in support of the Texas Tech Athletics department. Marc specializes in making connections, building relationships, and fundraising at the highest level.

Jordie Harr

Partner / Athlete Relations

Jordie Harr is a former Texas Tech full scholarship athlete, playing soccer for the Lady Raiders from 2016 – 2021. During her time on the field she was a two-time NSCAA All-American from nationally acclaimed Dallas Sting Soccer Club and Sachse High School, two-time Gatorade Texas Player of the Year following the 2013-14 and 2014-15 seasons, a member of the U.S. Youth National Team program from 2012-2020, as well as competed in World Cup qualifying with the U.S. U-20 national team.

2019 Second Team All-Midwest
2019 Big 12 All-Tournament Team
2019 First Team All-Big 12
2019 First Team Academic All-Big 12
2017 Second Team All-Big 12
2017 Preseason All-Big 12
2016 Big 12 All-Freshman Team

While at Tech, Jordie planned, organized, and conducted practice soccer sessions with youth leagues, coached in soccer camps run by coaches at Texas Tech, and also did an Internship with Texas Tech Athletics for the marketing team in 2020.

Jordie is currently in Graduate School for her Sport Management Degree at Texas Tech University graduating in August, and has her Bachelor’s Degree in Sports Management from Texas Tech University.

BOARD OF DIRECTORS

Keith McNeese

Ross Rushing

Tyler McDougal

LEVEL 13 also strategically partners with EMW Digital for Marketing Execution and Implementation.

Contact

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1500 Broadway, Ste 1500, Lubbock, TX 79401

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(806) 300-2500

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